<p>Statistics [1] indicate that most internet surfers are only interested in the search results on the first page, and that half of the clicks go to the first three results [2]. Therefore, one of the most important things that you must pay attention to are the keywords that you want your website to target, and which you hope will rise to the top of the search pages in Google, as this will be an inexhaustible reservoir of monthly visits.</p><p><br></p><p>Search engines - led by Google - do not keep changing and updating their algorithms, until it has become difficult for even SEO experts to keep up. However, one thing has remained constant and indispensable, which is finding the keywords that people search for on search engines. This knowledge can help you build your content strategy.</p><p><br></p><p>Keyword selection is not limited to choosing words and expressions that are heavily searched, building links, or searching for an advanced ranking for a specific keyword, but is more comprehensive than that, and is the basis of any successful SEO campaign.</p><p><br></p><p>A study [3] conducted by Ahrefs on three million searches revealed that the page that ranks first in the ranking of search results for a certain keyword will also occupy the first ten places for a thousand other related keywords, and this means that it is enough for your site to dominate One keyword, and with it he will control a thousand more words.</p><p><br></p><p>What are the keywords?</p><p>Keywords are words and phrases that define the topic of the page's content, and in SEO language, they are the words and phrases that people search for on search engines.</p><p><br></p><p>Keyword selection is the skill of finding words and phrases that people enter into search engines for use in the content of your web pages.</p><p><br></p><p>Types of keywords</p><p>Keywords fall into three types:</p><p><br></p><p>Short tail keywords: consist of 3 words or less, and are highly popular in search engines, but are highly competitive.</p><p>Long tail keywords: consist of at least four words, are low on search engines, and are the main source of web traffic.</p><p>The main factor here is the determination, the longer the sentence, the more specific it is, and the less search results for it in the search engines, which means that the opportunity for competition and lead conversion will be better.</p><p><br></p><p>You can see how this works from the following chart from Backlinko:</p><p>Here's what this graph means:<br></p><p><br></p><p>If you search for "shirt" (short keyword), you will get 25 million results.</p><p>If you search for "green shirt", you will get fewer results (around 4.7 million results).</p><p>If you search for "adidas green shirt" (keyword extended), your search results will drop to just 0.4 million results, meaning the more specifics the user adds to their search, the more accurate the results are.</p><p>The importance of keywords in SEO</p><p>The importance of choosing the right keywords is not only limited to content creation, but also includes all promotional and marketing activities. Including content marketing and email marketing, it also helps improve pay per click advertising, and understanding of competitors. Keeping an eye on the keywords your competitors are targeting can help you build your content strategy.</p><p><br></p><p>In the past, the keyword selection strategy was simple, all you have to do is fill the content of your site with a lot of words that you expect people to search for, and this will be enough to raise your site pages to the top of the search results pages on Google. The quality of the content was less important than the keyword density.</p><p><br></p><p>Things have changed now, and this strategy no longer works today. On the contrary, Google has become penalized for excessive stuffing, so the wise choice of keywords is very important, and it is no less important than the quality of the content itself.</p><p><br></p><p>The importance of choosing keywords has increased with recent developments in the internet world, for example:</p><p><br></p><p>People are using mobile devices that provide smart assistance services, such as Google Assistant, which now supports Arabic. This means that people will use natural language to ask questions, not just write research sentences.</p><p>Google offers the instant answers feature in the Answer Boxes, which are selected based on the quality of the content and the appropriate keyword selection.</p><p>&nbsp;In the old days, it was important to write the content you are looking for accurately, as you will only get pages in search results that contain the exact keywords you are searching for. But now Google is using the rankbrain algorithm to analyze research.</p><p>To clarify the matter more, go to Google, and type in the search box "iron is a price", you will find that all the results in the first three pages talk about "iron prices", which is the most common term, meaning that Google's algorithms not only rearrange the sentence, but rather transform it. To another, more common formula with the same meaning. But more than this, Google will give you results in English, and no page will give you the keyword "iron is the price".</p><p><br></p><p>With all of the above and other factors, keyword selection is more difficult than ever. It is no longer enough for you to guess the words that people can search for and then fill them in your pages. Rather, it has become imperative for webmasters to design a strategy for choosing keywords, because your competitors are more likely to do so.</p><p><br></p><p>How to use and choose keywords</p><p>1 - Create a list of important topics related to the content of your site or project.</p><p>Think about the topics you want to rank high in the search engine results. You can come up with 5-10 topics that you think are important to your project, then you will have to extract keywords from them. In other words, put yourself in the shoes of the researcher. What topics do you think your target audience is interested in?</p><p><br></p><p>2 - Getting initial ideas for keywords</p><p>For example, if your site specializes in digital marketing automation, here are some keywords that could be targeted:</p><p><br></p><p>E-marketing tools</p><p>The best e-marketing tools</p><p>Automate digital marketing</p><p>What is the meaning of digital marketing automation</p><p>Fetch hits</p><p>Email Marketing</p><p>And other keywords that people interested in your site's topic are likely to search for, which is e-marketing in this case.</p><p><br></p><p>The goal at this stage is not to create a final list of keywords, but rather the goal is to create a list that includes sentences and ideas that your target audience will use to find content related to the topics you selected in the first stage, we will filter this list later.</p><p><br></p><p>You can also get ideas about keywords by analyzing the keywords that people come to your site from from search engines, and one of the best tools is the Google search console, which provides you with reports on the number of visits to your site, assessing its performance level, and solving its problems, And improve its ranking on the Google results page.</p><p><br></p><p>Read also: A comprehensive guide to using Google Search Console</p><p><br></p><p>The Google search console helps identify the keywords that drive visitors to your site. You will find this information by clicking on the Search Analytics bar in the middle of the page on the main dashboard.</p><p><br></p><p>Scroll down a little further, and you'll see a list of all the keywords your visitors found you on, and the number of times someone clicked on your website link after searching for each keyword.</p><p><br></p><p>If you click on a specific keyword in the list, you can learn additional information, such as countries where people come to search for that keyword, and what devices they use. And other important information.</p><p><br></p><p>If you have an online store, for example, you may want to focus on visitors who return to your store. Try to know which pages they visit most often. The keywords that match the contents of those pages should be added to the keyword list.</p><p><br></p><p>New visitors versus returning visitors (Google Analytics report)</p><p><br></p><p>You can learn more about how to use Google Analytics from the following post: Start your analytics work with Google Analytics.</p><p><br></p><p>3 - Search for related words and phrases.</p><p>If you find it difficult to extract more keywords that people may search for in a specific field, go to Google, and take a look at the searches related to the keyword you searched for, which you will find at the bottom of the results page, as shown in the following image.</p><p><br></p><p><br></p><p><br></p><p>Or you can use Google Suggestions, which is a drop-down list that Google shows when you type in the search box, and gives you an idea of ​​what people are searching for. But remember that it is constantly changing.</p><p><br></p><p>For example, if we typed the phrase “marketing” into the search box, we would have the following suggestions:</p><p><br></p><p><br></p><p><br></p><p>You can also use the Keyword Tool, where you enter a word or sentence and it will give you hundreds of suggestions that can help you choose keywords, the beautiful thing about this tool is that it is not limited to Google, but rather it can give you suggestions for words and phrases that people search for in many Important sites, such as YouTube, Bing, Amazon, eBay, Play Store, Instagram and Twitter. This is very important if you want to choose the keywords for a YouTube video, Instagram content, or an app on the Play Store, and if you work in the e-commerce field, you can see what people are searching for on Amazon and eBay.</p><p><br></p><p><br></p><p><br></p><p>For example, if you search for the word "equipment" on YouTube, you will get the following results:</p><p><br></p><p><br></p><p><br></p><p>4 - Search for short or long keywords related to topics.</p><p>It is important to have a mixture of Short Tail Keywords and Long Tail Keywords so that there is a balance in your strategy. That's because people search for short keywords more often. This makes the competition very difficult compared to lengthy keywords.</p><p><br></p><p>For example, which of the following two terms do you think are more competitive:</p><p><br></p><p>Blogging</p><p>How to write a high quality blog post</p><p>Of course, the competition for the first term is much more difficult, but this does not disappoint you. It is true that the short keyword "blogging" gets more searches in search engines, and in theory can bring you a lot of traffic, but the visits that the lengthy keyword "how" Write a high-quality blog “Better, because if someone is looking for something specific like this, they are probably more qualified to buy your services and products (assuming you are in the blogging business) than someone looking for a loose and general topic like“ blogging ”.</p><p><br></p><p>Because lengthy keywords are specific, it is usually easy to guess what the people searching for those keywords will want. As for those looking for a short keyword such as "blogging", they might be looking for reasons that have nothing to do with you.</p><p><br></p><p>5- Monitor your competitors' ranking for your keywords</p><p>Understanding the balance between keywords that are difficult to compete with and those that you can compete for, will make your keyword selection strategy more balanced. There are many tools you can use to analyze your competitors' keywords, including ahrefs, Link Explorer, and more.</p><p><br></p><p>The following image is from ahrefs, and it gives you a lot of information about the keywords that the site "teespring.com" excels in, for example:</p><p><br></p><p><br></p><p><br></p><p>6 - Search for keywords that are well received in search engines</p><p>What's the point in targeting keywords that no one is searching for? At this stage, you will search for the intensity of your search for each of the keywords in the list. This will help you to identify the priority keywords.</p><p><br></p><p>The best way to find out the intensity of your search for a specific keyword is to use the free Google Keyword Planner tool. This tool will give you an idea of ​​the number of times a specific keyword has been searched, and similar keywords to it over a specific period of time.</p><p><br></p><p>For example, if you want to know the search volume for the keyword "create a blog", for example, all you have to do is:</p><p><br></p><p>Go to the Keyword Planner and click on "Search for New Keywords":</p><p><br></p><p><br></p><p>2. Write the keyword or keywords you want to know the search volume for. In this example, we will search for "create a blog":</p><p><br></p><p><br></p><p><br></p><p>3- Results analysis:</p><p><br></p><p><br></p><p><br></p><p>7 - Narrow the list of keywords</p><p>Not all keywords are equally important. So, at this stage, you will be filtering the list of keywords that you prepared, try to choose the keywords that are characterized by:</p><p><br></p><p>High turnout in search engines.</p><p>Low enough competition that you have a chance to land on the first page in search results</p><p>Relevant to your site or project, and can be used to create high-quality content.</p><p>The perfect keyword</p><p><br></p><p>Source</p><p><br></p><p>8 - Add keywords to your site</p><p>When adding keywords, try to make them look natural and inexpensive, and avoid over-filling. Nothing is more alienating than to find in the title or content of the page a single word or sentence that is strangely repeated. The goal should be to attract the visitor, not just the search engine.</p><p><br></p><p>Many visitors will quickly scroll through the contents of the page to find what they're looking for, rather than reading the entire content. Therefore, you have to organize your page in a way that makes it easy for visitors and search engines to browse the content and find what they are looking for. Here are some recommendations in this regard:</p><p><br></p><p>Put the keyword in the page title: The page title describes the general topic of the page, and appears in the first line of search results, so it's a good idea to put your keywords there.</p><p><br></p><p><br></p><p>Put your target keyword in the h1 header</p><p>Put the keyword in front of the first paragraph of content.</p><p>When you put links from external sites, put the keyword in the link (anchor), for example, use the link "sports equipment", and do not use the link "click here".</p><p>Try to focus on one keyword per page.</p><p>Search engines cannot understand the contents of the images on your site. Therefore, it is important to include the keywords in the alt text (&lt;alt&gt;) for images, and in their names if appropriate.</p><p>Adding keywords to the meta description</p><p>9 - Create content from keywords</p><p>If your site doesn't have any content related to your chosen keywords, this can be an inspiration for creating new content.</p><p><br></p><p>Try to focus on a different keyword on each page, and do not use the same keyword more than once, so that you do not find yourself competing with your content in search engines.</p><p><br></p><p>10 - Check the key density</p><p>Keyword density here means the density of the keyword you chose relative to the total number of content words. For example, if the number of words in the blog is 1000 words, and the keyword appears 10 times in the content, then this means that the keyword density is 1%.</p><p><br></p><p>There are several tools for calculating key density, including the free Keyword Density Checker.</p><p><br></p><p>11 - Follow the ranking of your site</p><p>Don't expect your site to rank better on the keyword search pages you've identified overnight. Because there are many factors that search engines take into account, and keywords are only one of them. So be patient and do not hurry.</p><p><br></p><p>You can use ranktrackr to track your site's ranking on Google and YouTube, whether locally or internationally. You can also use this tool to track the ranking by city, region, zip code, and country. Keyword data can be exported as PDF or CSV reports.</p><p><br></p><p>This tool is paid, you can replace it with the free google search console we mentioned above.</p><p><br></p><p>Mistakes in choosing keywords</p><p>In this paragraph, we will list some of the mistakes that website owners and SEO workers make while choosing keywords:</p><p><br></p><p>&nbsp;Targeting the most searched words on Google: This mistake is usually committed by beginners, as they start with the words that are heavily searched during the month. Targeting for extended words is the most appropriate and easiest solution for beginners and small businesses.</p><p>Attempt to target keywords that are not related to the content you provide: In fact, this is very common, some people try to stuff as many keywords as possible in the pages of their site, avoid this matter, and choose the keywords related to the content of the page.</p><p>&nbsp;Unconsidered keyword guessing: Try to set aside some time for searching and prospecting for keywords, so that you don't end up choosing keywords that are highly competitive, or have no interest in search engines.</p><p>Forgetting the user and focusing on Google's algorithms only: Some focus on Google only, so you see them keen to put keywords in the right places, monitor their density, and take into account everything except the most important element, which is the user who will read the content in the end.</p><p>Obsessing with key density: Some people exaggerate the control of key density, and consider them careful that the percentage of keywords out of the total content is not less than a certain percentage, and they forget that the most important is the remaining 99% of the content.</p><p>Neglecting the approximate and alternative keywords: If most people, for example, are looking for “buy sports equipment,” this does not mean that other keywords such as “acquire sports equipment” or “purchase sports equipment” ... etc. are neglected. The secondary keywords taken together have more turnout than the keywords the page is about.</p><p>Neglecting your keywords: Before looking for new keywords, don't neglect the keywords that you currently outperform your competitors.</p><p>Focus on a lot of keywords: Choosing keywords is not an easy job, and it can take a lot of time, so you have to set your priorities and focus your efforts on the sufficient number of keywords that serve your marketing goals.</p><p>Keyword selection tools</p><p>There are a large number of free and paid tools that can help you choose keywords, we will mention in this paragraph three of them, all of which are free.</p><p><br></p><p>Google Keyword Planner</p><p><br></p><p><br></p><p>Google Keyword Planner is a free tool from Google that can help you choose the appropriate keywords to create your campaigns, by knowing the popular words in the Google search engine, as this tool helps you to choose the keywords that fit your business, by reading the frequency of keyword searches, And how much your search for it has changed over time, this will help you determine which keywords have priority.</p><p><br></p><p>The tool is free, you only need to have a Google account to use it.</p><p><br></p><p>Google Trends</p><p><br></p><p><br></p><p>Google Trends is a service provided by Google that provides a lot of useful information, such as the most searched keywords in the world or in a specific region. You can also find out the level of interest in a specific keyword in a specific area, and during a certain period of time.</p><p><br></p><p>For example, this tool can be used to find out a temporal and spatial distribution for the keyword "buy a car":</p><p><br></p><p><br></p><p><br></p><p>Keywords Everywhere</p><p><br></p><p><br></p><p>Keywords Everywhere is an extension that can be installed in Chrome or Firefox browser. This tool shows you search volume for a specific keyword, as well as cost per click data, and information on keyword competition.</p><p><br></p><p>Whether you are an SEO expert, advertiser, or blogger, this free tool will save you a lot of time, this tool helps to accurately find the keywords that your audience is searching for. Simply click on the 'Install for Chrome' or 'Install for Firefox' button and start using the tool.</p><p><br></p>

<p>The popularity of the instant messaging application “WhatsApp” is increasing in all parts of the world day after day, and from the first moment that the “Facebook” company announced the acquisition of “WhatsApp” for $ 19 billion, it spared no effort in developing it and adding some new features to improve the experience Its use, and made it an approved means of communication by many media and service institutions, and after about 6 years of acquisition, the role of the instant messaging application is no longer limited to sending messages and making calls, but rather it has become an integrated service that enables entrepreneurs and entrepreneurs to communicate with customers and advertise Their products; So, we will learn about the advantages of WhatsApp Business.</p><p><br></p><p>Before learning about the features of Whatsapp Business, the concept of “WhatsApp Business” must first be clarified, as it is a free standalone application that smart phone users can download through “Android or App Store” systems; It was dedicated to entrepreneurs and commercial companies.</p><p><br></p><p>And WhatsApp Business provides its users with the ability to easily interact with customers. Small, medium, or even large store owners who market their products via the Internet can communicate with their customers via WhatsApp, and it also allows them to classify messages received from customers and respond automatically to them.</p><p><br></p><p>Not only that, but they can get detailed statistics on messaging with customers, and WhatsApp Business is not much different from the WhatsApp chat application, as it provides all the advantages it provides in the same way the user is accustomed to it; From sending files and data as well as photos, videos and audio.</p><p><br></p><p>Can the "normal and business" applications be combined on the same phone?</p><p>Certainly, the regular WhatsApp and business application can be downloaded on the same smartphone, but with two different numbers; Where business owners can create an account through the WhatsApp Business application using the business phone number.</p><p><br></p><p>Business owners can activate WhatsApp Business on computers or tablets via "Whatsapp Web", but this matter requires the computer and device on which the application is installed to connect to the Internet at the same time as normal WhatsApp, which helps commercial enterprises to communicate with customers completely ease.</p><p><br></p><p><br></p><p><br></p><p>WhatsApp Business features</p><p>WhatsApp Business features</p><p>The WhatsApp Business application contains many features that make it easier for entrepreneurs and business owners as well as small shop owners to communicate with customers and respond to all their inquiries, and commercial companies can use WhatsApp Business as a way to promote the products or services they offer.</p><p><br></p><p>Create a profile for your business</p><p>The WhatsApp Business application provides its users with the ability to professionally create a personal profile for their commercial activities, containing information related to the nature of the business, which includes: the title, category and description of the business; So that the audience can know what they offer, it is also possible to add the e-mail address and website of the business, which facilitates the process of communication between business owners and customers.</p><p><br></p><p><br></p><p><br></p><p>Quick reply feature</p><p>The application provides all users of entrepreneurs and business owners with the feature of quick responses; Some ready-made messages can be customized and installed to be used to respond to similar and popular questions quickly and easily.</p><p><br></p><p>Autoresponder feature</p><p>Users of the WhatsApp Business application can customize an automatic alert that shows customers that your business is "outside working hours" when you cannot answer any incoming inquiries, and thus they can expect when they will receive a response from you.</p><p><br></p><p>Not only that, but a welcome message can also be created to introduce customers to your business or the services you provide.</p><p><br></p><p>Messaging statistics feature</p><p>WhatsApp Business provides all users with complete and detailed statistics to view important information and data about correspondence with customers and the number of messages they have received and which customers have read.</p>

<p>It has become very easy to have a private account on social media and get an unlimited number of followers, who are of great importance if you have a business or creative ideas and want to promote them, and in the past years, social media has become one of the most reliable means of marketing, But you need to know the ways in which you can control the followers; Therefore, we explain to you on the “Entrepreneurs” site how to control your followers on social media?</p><p><br></p><p>You must first build your personality on these sites, and the most prominent way to do that is through continuous interaction between you and followers. Managing your own account on social media needs more flexibility and communication to gain the confidence of followers. So you should not delay in responding to their inquiries to build a strong relationship with them.</p><p><br></p><p>How do you control your followers on social media?</p><p>In light of the increasing statistical percentages of the presence of individuals on social media, these sites have become crowded with many different cultures, thanks to which they transcend geographical borders; This allowed all societies to mix, which made it more difficult to control followers.</p><p><br></p><p>Also read: Reasons to give up social media</p><p><br></p><p>Although the process of creating a private account on social media and getting thousands of followers is easy, as we mentioned earlier, it is very difficult to control these followers and shape them according to what suits your goals and desires, this process needs some important steps to be able to do so. , which is next:</p><p><br></p><p>Thinking Like Followers</p><p>Thinking like followers is one of the important steps that enables you to understand them and then control them, so once you think like them, you will be able to communicate your message to them and have a strong impact on them, and it also requires you to understand the nature and goals of the followers and the problems they face, which ultimately makes it easier for you to move them According to your goals.</p><p><br></p><p>How to control your followers</p><p>Gain followers' trust</p><p>Gaining the confidence of your followers on social media is one of the main factors that you can rely on to control them on these sites. Where you can gain the confidence of your followers by publishing the correct information and not delaying in responding to all inquiries, sharing your ideas with them, and helping them provide solutions to all their problems.</p><p><br></p><p>And when your followers give you their confidence, you will be able to control them and direct them towards your goals that you want to achieve.</p><p><br></p><p>Also read: advanced technology .. modern technologies that dazzled the world</p><p><br></p><p>Communicate through live broadcast</p><p>Some studies indicate that communicating with followers on social media; Through the "Live Broadcast" service, an important means that can be used to influence followers; Therefore, you can communicate with your followers through the live broadcast and discuss some important matters that suit their ideas, which enables you to control them and direct them to your activity that you are for.</p><p><br></p><p>Constantly publishing</p><p>Consolidating your overall presence among your followers and posting frequently helps you a lot in influencing them; So, be keen on publishing constantly even if at least once a day, and if you do not have enough time, you can rely on the feature of scheduling posts, so that you publish every hour or half an hour on your page, so your permanent presence among your followers and communicating with them enables you to acquire the largest As much of their thinking as possible and then controlling and moving them according to your goals.</p><p><br></p><p>Ask questions and take polls</p><p>Social media provides its users with the advantage of taking surveys and sharing them with followers; As this step is of great importance in terms of influencing them and changing their orientations in line with your goals and orientations. Therefore, you can ask your followers questions and know their opinions on some important matters, which makes them feel very comfortable with you and helps you to employ them well to serve your goals that you seek to achieve.</p>

<div>Owners of private businesses and small enterprises do not need much time to be convinced of the importance of websites for their projects, without them, customers cannot find you, and this matter is especially important for business owners who depend on Internet sales to make profits, so you know that you need a website; Because without it you don't exist internationally, but there are small things that can reduce your site's efficiency and cost you more money.<br></div><div><br></div><div>And the talk here is not about prescribing a treatment that increases the visitors' fascination with your site, because this period is over, as "Ben Rachel" says; Director of "Keynote Consulting"; A service provider that helps improve business performance on the Internet.</div><div><br></div><div>“The user experience has changed,” Ben Rachelou added. Thus the visitor expects a lot, and these expectations are based on experience, not on the technical dazzle of your site; Where the site should contain what pleased visitors ». Experts point to 6 daily fixes that business owners make to improve website efficiency:</div><div><br></div><div>First: Make your site faster</div><div><br></div><div>At this time, the fascination with the appearance of the site has been replaced by the dazzling of its speed. Business owners should focus on speed more than ever before, and your site helps users to access it, find what they want, request more information, or buy something, and then complete Their busy day.</div><div><br></div><div>If the current state of your site does not provide good speed; Therefore, you should improve your site's loading speed, without wasting time, for example, Adobe Flash is no longer used, or at least it is less used.</div><div><br></div><div>Some experts say it makes browsing slower: “Nobody is asking for Flash right now; People now consider it annoying. ”</div><div><br></div><div>"Most sites need a certain type of image," says Ben Rachel, "but make sure your image files are as small as possible." Even heavy images can be compressed into small files, so ask your webmaster to ensure that any non-essential content should be moved to the bottom of the page; This helps important information appear quickly. ”</div><div><br></div><div>Second: write a better description of your products</div><div><br></div><div>Take some time to read the description of your products; To ensure consistency and abbreviation of the text. This may be difficult; Because you need to convince users that the product meets their needs; Therefore this description should be short and exhaustive at the same time; To bring about a positive result ”.</div><div><br></div><div>Third: Remove apps designed for appearance</div><div><br></div><div>“Using everything that is new and interesting, just because it is newer, may spoil things,” says Rachel. So employers should remove apps that are made for appearance, and pay attention to a balance between technology and the ability to use it fully.</div><div><br></div><div>Fourth: Improve the shopping and payment systems</div><div><br></div><div>There is an assumption that when a customer decides to buy something there is nothing that can be stopped, but if the shopping cart is uncomfortable, or payment is required through a third-party window, this can stop the sale.</div><div><br></div><div>“If you use the shopping cart system on your site, make it easy to use, by making sure that things are easy to add to the cart and buy it, and that is done in a professional manner; With the help of a third party specializing in the procedures for purchasing via the Internet, taking into account the accuracy in that If you use a third party to complete the payment; Make it invisible to the customer; By making him feel like he's paying you directly. Do not make the payment information written on another page; What moves the buyer to another location; Because it makes him suspicious, and it might cause him to undo.</div><div><br></div><div>Fifth: Use a single title for each page</div><div><br></div><div>We mean the words that appear at the top of the page, and things that may be boring, but important even if the user does not notice them; Because search engines notice them, especially since they are automatic engines. If you have ten pages on your site, all of them with the same name, for example, "ABC Business", the search engines will not see the difference between them; What affects the search order and speed of the requested page. Also, make sure that the page titles correspond to their content; That is very important.</div><div><br></div><div>Sixth: Reduce the amount of data required</div><div><br></div><div>Only ask for the information you need if your site has a contact method. When you contact all of the people who fill out order forms by phone, there is no need to request their addresses, and be aware that a one-time buyer does not necessarily have to become a member of your site.</div><div><br></div><div>And know that consumers on the Internet do not need to see the most beautiful, or most recent, sites, but are looking for a specific product, or service that meets their needs, they want to find quickly, and that constant attention to the customer is required; Because the visitor wants an experience free from obstacles and complications.</div>

<div>Affiliate marketing is one of the best ways to convert your website into a source that generates money for you while you sleep after working on it for a certain period. And that as soon as you join one of the affiliate programs and start marketing the products in the correct and most effective way.</div><div>But ? How can I benefit from it? Can I enter this field? And how do you start marketing products over the Internet and make profits through your website?</div><div>Don't worry, if you are a beginner and are wondering questions like these, I am here to help.</div><div>In this guide, you will learn everything you will need, starting with obtaining an affiliate link, using effective strategies and methods to market products, and most importantly, how to market in the healthy way (just as adults market).</div><div>I leave you with the vast amount of information awaiting you in this article on our arbahna website, let's get started</div><div>What are affiliate links:</div><div>If you are a beginner, you may ask this question, what are affiliate links?</div><div>The matter is simple, they are urls that enable the advertiser to track the religious visitors you send them to his site, each affiliate marketer has his own link different from the other (the marketing link). This link often ends with the user name after the domain name.</div><div>Once the visitor clicks on your affiliate link, a notification is sent to the affiliate program (company or advertiser) where clicks and sales are tracked.</div><div>Mostly you will not earn a commission unless the visitor buys a product through your link.</div><div><br></div><div>Also, some companies use localization files or so-called cookies.</div><div>The purpose of this cookie is that as soon as a visitor clicks on your link, a small file is stored in his browser.</div><div>The duration of this file varies from company to company (from one to 90 days).</div><div>In short, the mission of this file is that while the visitor clicked on your link and would not buy then, but returned after a period (15 days, for example) and bought the product, the commission will be calculated for you, and if he did not click on your link again.</div><div>It's really cool in the affiliate market.</div><div>It is very simple and does not require any complications.</div><div><br></div><div>How to get affiliate links:</div><div>Before we get to how to market products and get profits, you must first learn how to get affiliate links that enable you to market products.</div><div>It's simple, just follow these steps:</div><div><br></div><div>Join one of the affiliate programs or sites</div><div>There are hundreds or even thousands of companies or sites that allow you to promote their products in exchange for a certain commission, whatever the area of ​​your site.</div><div>Amidst this whirlwind of companies and sites competing with each other, it may be difficult for you to choose the right company for you.</div><div>In fact there are many distinct companies, which we deal with personally as commission junction ...</div><div>In order to shorten the way, I collected the best of these companies for you, where you will find many wonderful products, and you can also get a commission of up to 200% of the product price.</div><div>You can view these companies by clicking here: Best Affiliate Sites.</div><div><br></div><div>Log in to your account</div><div>Once you register an account with a company, you can log in (you may wait until your joining application is approved in some companies).</div><div>From the main interface of your account, you can choose the text link or the advertising banner that you want to add to your site. Once you do, you will be delivered the URL or ad code.</div><div><br></div><div>Copy links within your site:</div><div>Now you can add links or ad banners within your articles.</div><div>Do not worry, we will talk about how to properly market these links.</div><div>You can also find out the number of clicks, sales and source through the control panel for your affiliate marketing account.</div><div><br></div><div>Marketing commission products within my site?</div><div>According to one of the reports that was made, I found that affiliate links generate more revenue for bloggers than Google Adsense, and this is due to the power of affiliate marketing so that you can earn up to 4 numbers from marketing a single product.</div>

<div>Explain what are backlinks - backlink and know its benefits in creating internal and external links to your site and its importance in speeding up archiving and gaining search engine confidence for a strong page ranking and its harmful effects in blocking your blog when you publish a lot of your links in comments and forums</div><div><br></div><div>Definition of backlinks?</div><div>Backlinks Backlinks, in short, are links to your site that come from other sites that visitors come to you through, and these links are called external links, meaning that they come from outside your site or blog, and the more external links, the stronger your site is in search engines, especially Google, There is also an internal link link, which is the internal links that you put in your posts regarding other topics of the topics that have been included before, that is, from within the same site or blog. .</div><div><br></div><div>What is the importance of backlinks?</div><div>Backlinks are considered one of the most important factors that control the ranking of the pagerank of your site and the order of your blog on the Alexa site is lowered, and also make search engine spiders move to your blog, which is the important thing, because when updating the site data, search engines find links to your site in a large number From the sites, including search engines, give confidence to your site and make your blog topics swiftly, especially backlinks, Dufolo, whenever it is better for your blog to appear in large first page results.</div><div><br></div><div>.</div><div>Backlinks</div><div>Backlinks</div><div><br></div><div><br></div><div>What are the types of backlinks?</div><div>There are two types of backlinks:</div><div>1 - A type called do follow:</div><div>These links allow search engine spiders to visit your site when placed on other sites, and this increases the power of your site and the power of archiving your topics in the search engines.</div><div>Example of Do-follow link</div><div>Google Twins</div><div><br></div><div>2- A type called No followed:</div><div>Such links that contain the tag "not followed", this tag prevents search engine spiders from accessing your site, as it is approved by many sites and forums so that links to the sites placed in their participation are not tracked.</div><div>&nbsp;It only allows visitors to enter it, but not all websites prevent it.</div><div>Example of a nu follow</div><div>Google Twins</div><div><br></div><div>How can I get backlinks for my website or blog?</div><div>There are many ways and tricks to get backlinks to your site:</div><div>First: Adding internal links to your site's topics:</div><div>Which is to place links to similar topics in your new topics to old topics</div><div><br></div><div>Second: Working with external links: One of the most important ways in which external links are put</div><div>Comments: It is one of the most popular ways to bring strong links to your site where you put a comment on one of the topics similar to the topics of your blog and the comment includes the link of your site, the problem became after recent updates to the search engine algorithms the effect of this method is not very useful.</div><div><br></div><div>- Your profile on sites: This method is used when registering in any forum or site that puts in your profile information the link of your site in the place provided for it, and also in your signature that appears at the bottom of your posts in those forums. .</div><div><br></div><div>- Social networking pages: such as Facebook, Twitter, and Google Plus because they really give your site power and bring you visitors, so do not spare part of your time to publish your site and your topics on the communication pages.</div><div><br></div><div>- Ad exchange: Ad exchange is the safe way to clean the backlinks to your site, as links are exchanged between blogs that contain the same content and this is the way in which visitors are exchanged between them. .</div><div><br></div><div>What are the disadvantages of backlinks on your site?</div><div>Backlinks are harmful. If you create hundreds of backlinks in minutes, even if they are of high quality, you will lose Google's trust in your site and think the links are spam. The search engine can permanently block the results of your site, so it is better to post different links than links. Your site's topics are in the range of 5-10 links per day.</div><div>You should also make sure of the sites that your links have been published on, as if these sites are malicious or in the blocked list by the search engine, this will negatively affect your site.</div>

<div>Best SEO practices are something you will often see thrown around the internet.</div><div><br></div><div>What is SEO?</div><div><br></div><div>You may see SEO alongside taglines such as:</div><div><br></div><div>Increasing ROI</div><div>Generating better search engine rankings</div><div>Improving visibility</div><div>Real Results</div><div>If you have ever wondered what you could be doing to increase online traffic or rank better in search results, then the truth is you probably DO need SEO.</div><div><br></div><div>Search Engine Optimization (SEO) is a long-term strategy to increase online traffic to your website. It is not a quick fix and is rooted in how you design your website and digital marketing strategy.</div><div><br></div><div>It is often touted as a free and easy way to generate visibility. However, it can be more likened towards a set of best practices that you should be exercising to maximize visibility. Best SEO practices should become second nature and part of your digital marketing strategy going forward.</div><div><br></div><div>SEO is not a cookie cutter strategy. It takes a bit of research and know how. Ultimately though, it will come down to what your goals are.</div><div><br></div><div>Do you want to rank the highest on a search engine results page (SERP)?</div><div>Do you want to maximize conversions on your website?</div><div>Do you want to generate the most traffic towards your website?</div><div>These are all important distinctions to make when designing the best SEO strategy for your business.</div><div><br></div><div>Of course there will be overlap, but you need to decide what your goals are. SEO is an even blend of the trustworthiness and quality of your site and its technical performance between the user and search engine.</div><div><br></div><div>Your job is to create engaging and quality material that services the user’s needs while also optimizing it to be delivered efficiently. You and your competitors both have the same goal, so it comes to down to who can deliver.</div><div><br></div><div>Let’s take a look on how to get started.</div><div><br></div><div>How to Have the Best SEO Among Your Competitors</div><div>1. SEO Health Check</div><div>While best SEO tactics are no quick remedy to a poorly optimized website, there do exist quick fixes and key areas where you can identify problems. These typically boil down to the technical side of your website.</div><div><br></div><div>best seo health check</div><div><br></div><div>Let’s do a quick audit of your website to see if some SEO has been implemented.</div><div><br></div><div>By no means is this an end all be all best SEO practices list, but it will let you know if you are on the right track.</div><div><br></div><div>Best SEO practices are some of LYFE Marketing’s core competencies. We are proud of what we can accomplish for your business. If you would like a much more comprehensive SEO Audit, then reach out to us and we can discuss the pain points within your website design.</div><div><br></div><div>2. Page Loading Times</div><div>Google’s algorithm isn’t set in stone, but it is certain that page loading speeds will impact your website ranking. More specifically, how long a visitor must wait for the entire page to load.</div><div><br></div><div>A very quick way to know if your website is suffering from poor search engine optimization is if pages (especially your homepage) do not load in a timely manner.</div><div><br></div><div>On average if a landing page takes over 3 seconds to load, then a whopping 40% of users will abandon the site. Even more surprisingly, according to Google, the average time for a mobile page to fully load is an absurd 22 seconds.</div><div><br></div><div>page load time</div><div><br></div><div>Chart courtesy of Load Storm</div><div><br></div><div>There is little margin for error when it comes to page loading times. If unattended, this can be one of the largest bottlenecks for any website.</div><div><br></div><div>If your website suffers from poor loading times, then check these factors to identify the issue:</div><div><br></div><div>Overuse of widgets. A lot of fancy moving parts will take a toll on your server.</div><div>Your theme. Again, an overly-designed theme will speed.</div><div>Too many ads or pop-ups</div><div>Photos/Images with a large file size. Stick to JPEG for photos and PNG for logos/etc.</div><div>Unoptimized browser/plugins. You may need to individually test what is causing the delay if this becomes an issue.</div><div>Your host. When it comes to your service provider, you get what you pay for. If you have plans to scale in the future, or expect an influx of traffic, or you experience delay in normal use, you are going to need to upgrade your plan.</div><div>It is a quick boost to your best SEO game and is a no-brainer in the overall picture.</div><div><br></div><div>3. Mobile-Friendly</div><div>This is perhaps one of the most important factors when it comes to best SEO for a variety of reasons. Google is aware of these reasons which is why they have shifted to a mobile-first approach with their algorithm. This means that no matter what device you are using, mobile sites will be prioritized as the most useful and valuable sources and will appear first on a SERP.</div><div><br></div><div>best seo</div><div><br></div><div>Nearly half of internet traffic is accessed through a mobile device. This means that if your website is not mobile friendly, then you are suffering a huge blow to your user volume and potential business. If you access your Google Analytics and you have a disproportionate amount of desktop vs mobile users, then you can guess what is wrong.</div><div><br></div><div>Your website is most likely not optimized for mobile. Even if your website theme says that its mobile friendly, you could most likely be doing better, hence the word optimization.</div><div><br></div><div>Desktop and Mobile pages are indexed separately, so they need to be designed separately. Separate URLs (m.www.website.com) used to be popular. But for simplicity’s sake, it is easier to detect devices to design accordingly through dynamic serving.</div><div><br></div><div>Here are few things you can do to make sure you are not missing out:</div><div><br></div><div>Make sure all resources load across all devices. Mobile users should not be missing out on content viewable on a desktop.</div><div>Loads quickly for mobile. Compared to desktop, pages need to be more streamlined.</div><div>Your website is responsive to the device and adjusts size and resolution of its elements for desktops, laptops, tablets, and phones.</div><div>Pages are designed with larger text, big buttons, and simplified navigation. People are going to be accessing your website through smaller screens and they need to be able to interact with ease.</div><div>If you want to see if your website passes the test, Google provides a quick service that does just that.&nbsp;</div><div><br></div><div>4. HTTP vs. HTTPS</div><div><br></div><div>You may have already known the difference between http and https websites, but did you know that Google has a preference? It shouldn’t come as a surprise that a trusted and secure website would rank higher than its non-certified counterpart. After all https is just http(secure).</div><div><br></div><div><br></div><div>best SEO</div><div><br></div><div>You have probably heard of an SSL certificate as well. Secure Sockets Protocol (SSL) is the layer of encryption and data protection from your third-party provider that ensures customer data will always be secure.</div><div><br></div><div>Not only does Google see your SSL as a certificate of trust, but when a customer sees the lock symbol (pictured above) they know that they can purchase with confidence. An HTTPS connection is especially prevalent and useful among online businesses.</div><div><br></div><div>At the end of the day it is a lightweight factor in the overall algorithm. But it does play a psychological role with your customers. It can also be a distinguishing factor between you and your competitors.</div><div><br></div><div>5. Cleaning Up Links</div><div><br></div><div>What does cleaning up links entail?</div><div><br></div><div>Google frowns upon duplicate content. And they also frown upon duplicate and dead-end links.</div><div><br></div><div>Do a quick inventory of all the pages on your website. If you have pages that aren’t internally linked somewhere on your website through navigation, then Google will count these against your ranking. Similarly, if you links that direct to a 404 error, then you need to sweep these up as well.</div><div><br></div><div>Google also frowns upon unnatural placement of pages, links, or articles. Remember, if it does not provide any usefulness to the reader, then Google will mark it against your ranking.</div><div><br></div><div>Now on to duplicate content. If you have two pages that house similar content, this will count against your ranking. Look at it from Google’s eyes. You are trying to double dip on rankings with two pages that are supposed to be unique.</div><div><br></div><div>If you have pages that are like any of these examples, then you may want to rethink including them on your website:</div><div><br></div><div>Unnatural placement of links that are irrelevant to the content.</div><div>Duplicate writing on multiple pages.</div><div>Links are in the comments.</div><div>Pages that are for ‘SEO’ purposes that come across as spam or uses keywords/internal links heavily.</div><div>Pages have nearly the same URL. Google will read this as duplicate content.</div><div>6. Hidden Content</div><div><br></div><div>When it comes to best SEO practices, hidden content may refer to a multitude of things.</div><div><br></div><div>Don’t worry though, we will cover them all here.</div><div><br></div><div>Perhaps one of the first uses of ‘hidden text’ is actually an old black hat method that you should actively avoid. There are a number of ways to implement hidden keywords and links such as changing the text to match background color, hiding them in elements on the page, etc.</div><div><br></div><div>Google has a sophisticated website crawler that actively looks for these things. And if that wasn’t enough, they also have reviewers who manually search for these spammy tactics. These methods do not contribute much to your ranking and could end up costing you in the long run.</div><div><br></div><div>Old SEO tactics were aimed at gaming the system. But at the end of the day, quality trumps all. Stay ahead of your competitors by employing only best SEO white hat tactics.</div><div><br></div><div>However, there are many valid reasons why text would be hidden that you should be aware of. Google uses an ‘above the fold’ philosophy. While validly hidden and valuable content is still ranked, try to keep them in plain view.</div><div><br></div><div>Here are a few use cases for validly hidden content:</div><div><br></div><div>Navigational Elements. You can implement drop down menus, sliders, hover menus, and many other methods that contribute to user experience and reduce on page clutter.</div><div>Compatibility measures for old and new browsers may display different content accordingly. But it is still ranked all the same.</div><div>Paid/preview-able content. If you hide things behind a pay wall, Google still counts this as valid user content. However, other factors such as bounce/conversion rates may differ if it were free to view.</div><div>On-Page SEO</div><div><br></div><div>7. Keyword Research</div><div>Doing your homework when it comes to keywords will pay off.</div><div><br></div><div>Keyword research is the bread and butter of the best SEO practices. But like most aspects of SEO, it is not set in stone. Doing proper research takes market insight and is a time intensive process.</div><div><br></div><div>We cannot give you concrete instruction on how maximize keyword effectiveness because it ultimately is a craft specific to your business goals.&nbsp; However, we can guide you and give you the tools to do so.</div><div><br></div><div>Now you may have heard of Google Ads and PPC in relation to keywords. So what is the difference?</div><div><br></div><div>Google Ads are Pay-Per-Click (PPC) where you bid on specific keyword searches so that your ad appears in a designated ad section.</div><div><br></div><div>Keywords in the context of SEO are a different beast. By including keywords in your URLs, blogs, headers, and other content, you are signaling to Google that the content you are producing will be valuable to users performing those searches.</div><div><br></div><div>It is an important distinction to make.</div><div><br></div><div>Now when it comes to keywords, this is where looking at your competitors is going to matter most.</div><div><br></div><div>What keywords do they target?</div><div>What are my customers searching for?</div><div>How many other people are targeting these keywords? Here is a succinct way to go about choosing keywords:keyword research</div><div>These are all important questions to ask yourself because they will come into play when deciding what you are going to target.</div><div><br></div><div>There are a number of plugins and tools for Google that will help give insight into your competitors strategies. Google also provides a Keyword Planner that will give you analytics on specific keyword ideas.</div><div><br></div><div>Brainstorm keyword ideas. General relevant topics and the suggested searches when you Google them are a good place to start.</div><div>Develop buyer persona’s and think of what your customers would search to find your business online.</div><div>Look at your competitors that appear when you search specific keywords. How do they use them?&nbsp;</div><div>Look up the competition for keywords using a tool like Google Keyword Planner. How much is the average PPC and search volume? You will have your work cut out for you to rank in a high-volume search.</div><div>There are also tools out there that give a metric of keyword difficulty. These can be especially useful to catch a quick glimpse into your competition.</div><div><br></div><div>The goal is to balance high volume, low competition, and relevancy to your business.</div><div><br></div><div>Therein lies your challenge.</div><div><br></div><div>Something to take into consideration is short-tail vs long-tail keywords. Short tail keywords are usually 1-3 words and long-tail keywords are generally 3 or more words.</div><div><br></div><div>Short tail keywords will typically have a higher volume of searches. But they will also be higher competition. Long tail keywords will be lower volume, much more specific, and typically lower competition. Including long tail keywords into your pages is a good way to direct quality traffic to your site.</div><div><br></div><div>Once you have chosen a good group of keywords that fit your buyer persona’s searches, it is time to implement them into your website.</div><div><br></div><div>8. Polished Content</div><div>When your website is all well and structured, you still need to be maintaining best SEO practices. This will often come into play with the content you are continuously publishing.</div><div><br></div><div>View keywords as a tree of other relevant words/topics/synonyms. Do NOT stuff keywords or fluff writing on your pages. Google is good at weeding it out and will penalize you for it.</div><div><br></div><div>While incorporating the keywords you have selected, you need to be generating quality content that is highly relevant to the search. Google is also smart about how to incorporate keywords.</div><div><br></div><div>keyword tree</div><div><br></div><div>You need to understand what people are looking for when they search something and inevitably land on your website. You are trying to provide content that is both in-depth and fulfilling for their needs.</div><div><br></div><div>However, you don’t need to stick to broad topics. It is actually recommended to touch several subtopics since search engines are continuously sifting through website’s content to determine which ones best matches a certain query. So the more relevant subtopics you have in your web content, the higher your user intent satisfaction is. And both search engines and users love that.</div><div><br></div><div>Google values content that keeps readers engaged on your site. This means avoid publishing short 250 word articles. Provide in-depth analysis, customer testimonials, pictures, and videos to keep your readers from bouncing.</div><div><br></div><div>9. Crawlable Website</div><div>Your website not only needs to be structured properly so that a human can read it with ease. But also so that Google can crawl through your website. In other words, Google needs certain elements to be tagged and formatted so that it knows what the page is about and can index it accordingly.</div><div><br></div><div>Here a just a few of the elements that you need to take into consideration:</div><div><br></div><div>Image Optimization. When uploading multi-media, include target keywords in the alt text description and appropriately title the file. Also, try to avoid using pictures as headers and word heavy logos because Google cannot read through pictures.</div><div>Meta Descriptions. These are the website descriptions that appear in the SERP. Using a target keyword for the page, write a concise and informative description.</div><div>URLs. Keep these short and sweet. Include the keyword but keep URLs unique and concise.</div><div>Headings. You may already know about H1,H2, and H3 headings within your theme. It is crucial to include keywords and highly relevant info to the page content in these elements.</div><div>Title Tags. These are the clickable headlines that are displayed on the SERP. It is one of the most important on-page factors for SEO and should of course be relevant and contain your target keyword.</div><div>If you are a bit more tech savvy, think about including an XML sitemap. This allows Google to quickly skim through your entire website. A slow loading website will also contribute to a slow crawling process.</div><div><br></div><div>Off-Page SEO</div><div><br></div><div>Now while we have discussed many best SEO practices to polish your website, there are a multitude of things that can be done off-page to improve your rankings. These often boil down to traditional digital advertising. But they still effect your position on the SERP.</div><div><br></div><div>Here are a few of the ways this is accomplished:</div><div><br></div><div>Local SEO</div><div>Social Media</div><div>Back links (Link Building)</div><div>While a book could be written on each of these topics alone, lets quickly review the ideas behind them.</div><div><br></div><div>10. Local SEO</div><div>If you are an in-person business and a majority of your customers are local, then you need to be paying attention to local SEO tactics.</div><div><br></div><div>While it is important to be highly ranked among organic search results, being part of Google’s Local Snack Pack is pertinent to local businesses. You’ve probably seen what we are talking about. Take a look at the image below for reference.</div><div><br></div><div>best SEO</div><div><br></div><div>The basic idea behind local SEO is to tie your business to the location while also maintaining a quality digital presence so that you rise to the top of the local list.</div><div><br></div><div>Start first by claiming your local business. Over 56% of businesses do not do this. And it is crucial to staying ahead of the curve. You will see the difference in your business when someone searches for you.</div><div><br></div><div>best SEO</div><div><br></div><div>The next step is to associate your business with your location.</div><div><br></div><div>Include your city in your targeted keywords</div><div>Make sure your address is consistent across all platforms</div><div>Include where your businesses services on your website or even embed a map</div><div>Other things that you can do to help your local presence are:</div><div><br></div><div>Generate quality, high-rating reviews.</div><div>Engage with reviewers and promote them to share your information.</div><div>List your businesses on local services like Yext, Yelp, Four Square, Yellow Pages, BBB (remember to be consistent with company info across all platforms)</div><div>11. Social Media</div><div>Another way to boost your off-page SEO is to stay active on social media. Having accounts across multiple platforms will boost your business’s online credibility.</div><div><br></div><div>Social media is also a great way to generate organic traffic to send into the funnel to your website. Distributing content and links throughout will improve your digital following.</div><div><br></div><div>Social media marketing is a large topic in itself. If you would like to dive in yourself, we provide a wealth of knowledge through our blog. We know that it can be difficult and time intensive to maintain as well. Think about hiring a social media advertising agency to give you a full circle social media package.</div><div><br></div><div>12. Backlinks</div><div>Backlinks is up there with the most valuable contributors to your SEO ranking. If a third-party is willing to host your links/pages, backlinks are seen by Google as a token of credibility.</div><div><br></div><div>This means that links on third-party platforms need to be trustworthy and not be spam. If you can distribute links that will all point back to a specific page, Google will see the page as valuable and reputable.</div><div><br></div><div>Link generating is an ongoing process. You can start by building a strong site architecture that has adequate navigation between all pages. Design menus and navigation tools to be a pyramid of relevancy with umbrella topics branching into more niche ones.</div><div><br></div><div>The Need to Keep Up</div><div><br></div><div>SEO is beyond a simple toolbox.</div><div><br></div><div>SEO is an art that you must learn and tailor to your business and goals. Google’s algorithms are highly complex and only they know what constitutes the most valuable pages. While the system will always be adapting to better service the user’s needs, there are measures you can take to stay on top of these changes.</div><div><br></div><div>The best way to do this is by understanding what Google is looking for, and more importantly, what the user is looking for.</div><div><br></div><div>Avoid black hat tactics and quick workarounds because it will only cost you time and effort when your pages get weeded out by the system.</div><div><br></div><div>The algorithm is smart and is only getting smarter.</div><div><br></div><div>A good bet is to adopt best SEO philosophies such as:</div><div><br></div><div>Create the most helpful content for your audience</div><div>Generate quality back links from credible sources</div><div>Deliver what you say you are going to deliver (keywords, tags, descriptions)</div><div>Stay up to date with the changes</div><div>The best SEO is an investment in your business and it is up to you to stay on top of the changes.</div><div><br></div><div>If you find that you are not generating the traffic or conversions that you deserve, then take a look at our other SEO services. We offer complete packages that can overhaul your digital presence and help you reach your goals. Time is money and we know that the best SEO can be a lengthy process for the busy entrepreneur. Let us help you get that coveted top search engine ranking, so you can focus on your business.</div>